The most efficient way to get your brand in front of consumers searching for care

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Choosing the right hospital is as important as choosing the right physician. But you can’t count on consumers coming to your site.

Where patients are treated matters, whether they realize it or not. Choosing a doctor is one of the most important relationships patients will ever have, so they tend to place their focus solely on the provider during their search. Unfortunately, they don’t realize that receiving treatment at a top-quality hospital with positive clinical outcomes can mean the difference between life and death. A recent Healthgrades survey reveals that a staggering 78% of U.S. adults did not consider hospital quality the last time they chose a specialist.1

It’s no surprise that American consumers like to research before buying, especially with the wealth of information easily available online. But inexplicably, they typically devote more time assessing minor purchases than their medical professionals. On average, US adults spent 40% more time researching their last appliance purchase than the medical specialist they needed.2

The good news is that people are shopping for medical care online, but how do you reach them when only 18% of consumers surveyed reported they researched doctors on hospital websites during their last search for a specialist?3 So the question becomes: If they are not coming directly to your health system’s site, how do you get your qualified, experienced doctors in front of healthcare shoppers in the most efficient way possible?

Advertise on Healthgrades to capture consumers where they’re actively searching for care

Remember, consumers are interested in evaluating information at the provider level. 71% of patients use online reviews as their first step in finding a new doctor and when it comes to consumer utilization of review sites, healthgrades.com is second only to Google.4 By advertising on healthgrades.com, you optimize your patient acquisition efforts by capturing bottom-of-the-funnel consumers where they are searching for information related to their care.

Our programs give your health system unprecedented visibility on the #1 site where Americans find and connect with doctors. Here’s how partnering with Healthgrades ensures qualified consumers find your hospital – and your doctors – in their search for care:

  1. Increased visibility: Prominent branding and calls to action on healthgrades.com physician search results pages and provider profiles
  2. Competitive intercept: Promote your brand and present your medical staff as alternative options directly on your competitors’ provider profiles
  3. Syndication network: Reach consumers where they are by extending your brand across the web with our partner sites’ look and feel to provide a seamless user experience
  4. Easy conversion: Integrate online appointment scheduling for in-person and telehealth services directly into your profiles to convert patients who are ready to appoint. 

Check out our additional pro-tips for acquiring patients in an extremely competitive marketplace, and contact us today to learn more about becoming a Healthgrades Partner.

1 Survey of US Consumers, conducted by Healthgrades on Suzy, n=525, fielded from 12/14/21-12/15/21. Sample is a nationally representative audience based on age, gender, ethnicity, and region.
2 Survey of US Consumers, conducted by Healthgrades on Suzy, n=525, fielded from 1/21/22-1/22/22. Sample is a nationally representative audience based on age, gender, ethnicity, and region.
3 Survey of US Consumers, conducted by Healthgrades on Suzy, n=525, fielded from 12/14/22-12/15/22.
4 Software Advice Master Patient Experience Survey 2020

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